News & Stories

Number one! MUTABOR is the most creative design agency in Germany

Number one! MUTABOR is the most creative design agency in Germany

We are the most successful design agency in Germany. This position is the result of the ADC's creative ranking, which is based first and foremost on major international competitions and the creative ranking of the ...
Design for good

Design for good

TSG Hoffenheim launches the lifestyle brand »umoja«. With the sustainable textiles produced in Africa, the Bundesliga club supports development projects in East African Uganda. The brand strategy, logo design and ...
View the program & get tickets

View the program & get tickets

On January 14th 2020 the International Festival of Brand Experience will take place in Dortmund. The organisers have created an attractive collection of remarkable presentations and workshops. More than 80 renowned ...
Our guest article in »Wirtschaftswoche«: We Creatives are the truly mid-sized sector

Our guest article in »Wirtschaftswoche«: We Creatives are the truly mid-sized sector

Why far too little attention is paid to the German creative industries, even though they have the chance at a new Wirtschaftswunder (economic miracle). A 100 billion hidden champion deserves more support!
The future belongs to creatives: »Forum Kultur- und Kreativwirtschaft 2019«

The future belongs to creatives: »Forum Kultur- und Kreativwirtschaft 2019«

German Federal Minister Peter Altmaier and the State Minister for Culture and Media, Monika Grütters, invited Heinrich Paravicini and others to discuss possible strategies for promoting creative innovations. This is
Win, Win, Win! ADC Europe 2019

Win, Win, Win! ADC Europe 2019

The awards ceremony of the Art Directors Club of Europe 2019. At the Champions League of the European ADC competitions, we won 1x gold and 2x silver. The jury awarded us gold in the category Interactive & ...
Future Retail – Torn between experience and meaning

Future Retail – Torn between experience and meaning

FOTOGRAF: Frank Siemers MUTABOR hosted the first »Club der Markenfreunde« in Hamburg. Manufacturers and retailers delivered exciting talks on the dramatic changes in retail: ever-increasing digitalization, ...
Medientage München: TECH KILLS SKILLS?

Medientage München: TECH KILLS SKILLS?

At the Medientage München, marketing and data experts discussed the tension between using your head and KPIs in marketing. On stage: Our CCO and founder Heinrich Paravicini together with Dieter Lutz from Bahlsen, ...
New business! We welcome Moritz Thauer

New business! We welcome Moritz Thauer

For MUTABOR’s new business unit, New Business, we will be centralizing all new business inquiries from now on. Business Development Director Moritz Thauer will take over the coordination of customer inquiries and ...
After the IAA 2019, it is time to rethink!

After the IAA 2019, it is time to rethink!

The international motor show (IAA) will and must develop into a platform for mobility. In an interview with EVENT PARTNER, Johannes Plass predicts what this will change in the event industry.
Discover your freedom! MUTABOR stage the Audi presence at the IAA 2019

Discover your freedom! MUTABOR stage the Audi presence at the IAA 2019

At the IAA 2019, Audi takes visitors on a journey through current and future concepts of sustainable mobility at Audi. Under the event slogan »Discover your freedom« they’ve staged a journey into the future of the Audi brand space.
VIBRANT! Volkswagen’s New Brand Design at the IAA 2019

VIBRANT! Volkswagen’s New Brand Design at the IAA 2019

The debut of the new look marked the start of the global rollout of the new Volkswagen corporate identity. In addition, the first fully electric mass-produced model, the Volkswagen ID.3, celebrated its premiere.
Ladies, Wine & Design in the House. Women discuss women in the automotive industry

Ladies, Wine & Design in the House. Women discuss women in the automotive industry

Every month the organizers of Ladies, Wine & Design hold an event where women from the design and advertising industry exchange ideas over a glass of wine. Initiated by Jessica Walsh, the event now takes place in ...
IAA 2019 »That was humming!«

IAA 2019 »That was humming!«

Demonstrators and the media have given the IAA a good energy boost. Johannes Plass on W&V.de on why the IAA 2019 was a success for him.
The power of gender-neutral brands

The power of gender-neutral brands

In New Business magazine, Marvin Kasten, strategist at MUTABOR, explains why it can be good for society when brands do not care about the gender of their target groups.
Is design thinking meaningless in the end?

Is design thinking meaningless in the end?

When innovations, new processes or products are developed in German industries, designers are called upon after all major decisions because, after all, an innovation can’t look ugly. That's far too late.
We belong to the Volkswagen Powerhouse!

We belong to the Volkswagen Powerhouse!

In the »Volkswagen Powerhouse« not only has a new logo been created but also an entirely new brand. Jochen Sengpiehl in the HORIZONT about the »art of running a flea circus.«
Red Dot Award Brands & Communication Design: 7 submissions – 7 awards

Red Dot Award Brands & Communication Design: 7 submissions – 7 awards

The »Red Dot« is regarded as one of the largest design competitions in the world. This year we submitted seven projects from entirely different fields. All seven were awarded for their design quality, including one ...