News & Stories

Future Retail – Torn between experience and meaning

Future Retail – Torn between experience and meaning

FOTOGRAF: Frank Siemers MUTABOR hosted the first »Club der Markenfreunde« in Hamburg. Manufacturers and retailers delivered exciting talks on the dramatic changes in retail: ever-increasing digitalization, ...
Medientage München: TECH KILLS SKILLS?

Medientage München: TECH KILLS SKILLS?

At the Medientage München, marketing and data experts discussed the tension between using your head and KPIs in marketing. On stage: Our CCO and founder Heinrich Paravicini together with Dieter Lutz from Bahlsen, ...
New business! We welcome Moritz Thauer

New business! We welcome Moritz Thauer

For MUTABOR’s new business unit, New Business, we will be centralizing all new business inquiries from now on. Business Development Director Moritz Thauer will take over the coordination of customer inquiries and ...
After the IAA 2019, it is time to rethink!

After the IAA 2019, it is time to rethink!

The international motor show (IAA) will and must develop into a platform for mobility. In an interview with EVENT PARTNER, Johannes Plass predicts what this will change in the event industry.
Discover your freedom! MUTABOR stage the Audi presence at the IAA 2019

Discover your freedom! MUTABOR stage the Audi presence at the IAA 2019

At the IAA 2019, Audi takes visitors on a journey through current and future concepts of sustainable mobility at Audi. Under the event slogan »Discover your freedom« they’ve staged a journey into the future of the Audi brand space.
VIBRANT! Volkswagen’s New Brand Design at the IAA 2019

VIBRANT! Volkswagen’s New Brand Design at the IAA 2019

The debut of the new look marked the start of the global rollout of the new Volkswagen corporate identity. In addition, the first fully electric mass-produced model, the Volkswagen ID.3, celebrated its premiere.
Ladies, Wine & Design in the House. Women discuss women in the automotive industry

Ladies, Wine & Design in the House. Women discuss women in the automotive industry

Every month the organizers of Ladies, Wine & Design hold an event where women from the design and advertising industry exchange ideas over a glass of wine. Initiated by Jessica Walsh, the event now takes place in ...
IAA 2019 »That was humming!«

IAA 2019 »That was humming!«

Demonstrators and the media have given the IAA a good energy boost. Johannes Plass on W&V.de on why the IAA 2019 was a success for him.
The power of gender-neutral brands

The power of gender-neutral brands

In New Business magazine, Marvin Kasten, strategist at MUTABOR, explains why it can be good for society when brands do not care about the gender of their target groups.
Is design thinking meaningless in the end?

Is design thinking meaningless in the end?

When innovations, new processes or products are developed in German industries, designers are called upon after all major decisions because, after all, an innovation can’t look ugly. That's far too late.
We belong to the Volkswagen Powerhouse!

We belong to the Volkswagen Powerhouse!

In the »Volkswagen Powerhouse« not only has a new logo been created but also an entirely new brand. Jochen Sengpiehl in the HORIZONT about the »art of running a flea circus.«
Red Dot Award Brands & Communication Design: 7 submissions – 7 awards

Red Dot Award Brands & Communication Design: 7 submissions – 7 awards

The »Red Dot« is regarded as one of the largest design competitions in the world. This year we submitted seven projects from entirely different fields. All seven were awarded for their design quality, including one ...
Best Live PR? Best Stand? Best Craft? Best Corporate Event?

Best Live PR? Best Stand? Best Craft? Best Corporate Event?

We have been nominated 5 times for the BrandEx 2020 awards. The jury of the new Creative Award for Live Communication wants to see more of our Volkswagen ID.3 pre-booking press conference in two categories. Also, at
What’s still lying dormant in you? How coaching unleashes potential!

What’s still lying dormant in you? How coaching unleashes potential!

Transformation is what MUTABOR stands for. That’s why we accompany not only our clients but also our employees as soon as they want to change. When it comes to careers and change, coaching is the talk of the town.
Celebrating drivers, riders, cars, motorcycles… Goodwood Festival of Speed

Celebrating drivers, riders, cars, motorcycles… Goodwood Festival of Speed

Welcome to the »Volkswagen open house«, a festival playground for electric mobility and the ID.3 with rooftop viewing and »front row view« of the Goodwood Festival of Speed racetrack. Anyone who wants to have the ...
What was left of Cannes

What was left of Cannes

Heinrich Paravicini sums up: Which 3 main trends for the future are emerging at this year's creative spectacle, he writes in New Business.
Hi 5! Corporate Design Preis 2019

Hi 5! Corporate Design Preis 2019

We are proud of winning 5(!) awards at the Corporate Design Preis 2019 which are equivalent to the Gold Awards in the rankings. In the category CD Launch, the jury awarded 7 prizes, 3 of which went to our work for ...
MUTABOR most successful German design company at Cannes: One lion and four awards at the Design Lions

MUTABOR most successful German design company at Cannes: One lion and four awards at the Design Lions

At the International Festival of Creativity, the Cannes Lions, we were honored with 1 Lion and 4 shortlist places. The Design Lions received a total of 1,540 entries. 150 made it onto the shortlist. 47 lions ...