News & Stories

DIGITAL COLLECTIBLES (NFTs): WHAT’S IN FOR BRANDS?

DIGITAL COLLECTIBLES (NFTs): WHAT’S IN FOR BRANDS?

The solution to extending physical products into the digital world? How scarcity for digital goods can become a global future opportunity for brands.
An industry reinvents itself: Brands in the digital space

An industry reinvents itself: Brands in the digital space

How experiential marketing is changing in times of trade fair and events bans is discussed and shown by experts, including our CEO Johannes Plass, in TV at Hamburg 1.
CSR, not awards

CSR, not awards

We are setting new priorities and opting out of all awards for now.
Summit meeting of the event industry: »From selling square meters to selling relationships!«

Summit meeting of the event industry: »From selling square meters to selling relationships!«

Here four key points from the experts’ meeting in Wiesbaden
Clubhouse: NEXT LEVEL TALK

Clubhouse: NEXT LEVEL TALK

From February 17, Johannes Plass & Heinrich Paravicini will start a discussion with different guests about current brands and branding topics: every Wednesday at 5 pm in the Clubhouse App.
A new look for the GWA: Diversity takes shape

A new look for the GWA: Diversity takes shape

Digital first, fast, flexible. The new look of the association of leading agencies, GWA, reflects diversity on all levels and plays with colorful, purist forms.
How a Digital Brand Hub makes brands successful

How a Digital Brand Hub makes brands successful

Tobias Flosdorf, Client Service Director for our client Merck, with an expert contribution on the topic of digital brand management for the B2B portal marconomy.de
Ready. Steady – Grow! We are supporting Sports4Trees

Ready. Steady – Grow! We are supporting Sports4Trees

We are helping the »Sports4Trees« reforestation 2020-launched campaign to achieve a strong brand presence with our design power.
Checked: New Burger King Logo – On a burger with Milton Glaser

Checked: New Burger King Logo – On a burger with Milton Glaser

After more than 20 years, Burger King has changed its CI. This has caused a stir, and not everyone is convinced by the new logo with its retro charm. What do our founder and other prominent colleagues have to say?
vivo Go Live in Europe! Successful digital launch event

vivo Go Live in Europe! Successful digital launch event

For the market launch in Europe, our Experience Design experts arranged a digital launch event with around 600 guests on a specially designated platform in six languages and live stream for a Q&A session.
Next Level Brand Management: A Digital Brand Hub for Merck

Next Level Brand Management: A Digital Brand Hub for Merck

Merck & MUTABOR are deploying a Digital Brand Hub for more efficient implementation of complex design guidelines. Highlight: Generators that create assets and layouts with hundreds of variants with just one click.
The Boesch Horizons. The Anniversary website is now launched

The Boesch Horizons. The Anniversary website is now launched

For the 100th anniversary, our customer Boesch launches an anniversary website that brings the brand promise »Horizon Gliding« into an intuitive UX. Never has there been such an intimate view into the work of the traditional shipyard.
Seven.One Entertainment Group: New CD & .one as Top-Level Domain

Seven.One Entertainment Group: New CD & .one as Top-Level Domain

A prime example of digital branding: From now on, the Seven.One brand is the owner of the .one top-level domain and uses it for the communication of all its businesses. We developed the CD for the new Group.
Be there at the IAA 2021: Apply now!

Be there at the IAA 2021: Apply now!

We support companies that want to present themselves at the IAA 2021 in Munich. As a project insider and partner of the VDA we accompany you on the way to make the best possible appearance.
Shaping the Now & Next

Shaping the Now & Next

MUTABOR develops the first virtual hybrid event for Daimler commercial vehicles. Here is the inside scoop on our concept. Furthermore, everything is now online: Keynotes, Q&A sessions and more in-depth information.
UX Design Tutorial: Prototyping with Figma

UX Design Tutorial: Prototyping with Figma

Many UX/UI designers now work in the home office. For the exchange between design, development and customers we use Figma, among others. Here is a tutorial from us for the browser-based cloud design tool.
Networking – Funding – Inspiration: This is the National Urban Development Initiative

Networking – Funding – Inspiration: This is the National Urban Development Initiative

The National Urban Development Initiative is manifested in its new image: one result, a newly defined brand and communication strategy for the Initiative's future-oriented work.
Banking Business Transformation – join, work, network, create

Banking Business Transformation – join, work, network, create

We sincerely congratulate Credit Suisse on their grand opening! The transformation of the banking business is leading to new retail formats and a new culture of encounter. Experience it live in our client's new banking hub.