On 8 May we staged a spectacular press event to mark the start of pre-booking for the new Volkswagen ID.3. The dawn of a new era for Volkswagen.

As of late, the first model of Volkswagen’s fully electric ID. Family, the ID.3, can be reserved through a pre-booking procedure. MUTABOR staged the appropriate press event at the capital for the Volkswagen communication event. A centrally located media cube served as the main showcase of the press conference. During and after the speech by Jürgen Stackmann, a member of the Board of Management of the Volkswagen Passenger Cars brand who is responsible for the Sales, Marketing and After Sales divisions, we animated the surface of the cube with all the topics relating to ID.3 with a completely new look. After a spectacular unveiling show, the cube switched to transparent mode: Now the ID.3 was live visible to the guests for the first time. As a sign of the dawn of a new era, the pre-booking event stood out clearly from the staging of other vehicle shows.