Never stop asking: This fundamental principle of curiosity and openness was the basic idea for Clariant’s 2018 Integrated Report, which consisted of a series of question words entitled »Where Why When Who What«. Both internal and external experts were interviewed on topics of vital importance to the specialty chemicals company to provide a range of perspectives on the same issues. At the same time, the question concept also significantly influenced the design, from the cover to the interview pages to the iconic photography of the interviewed persons.
With around 700 submissions, the Best of Content Marketing Award is the largest competition for content-driven corporate communication in Europe. 67 of the submissions received a BCM Award, one of which went (once again) to us.