Recently the BSH Group OCEANIA Headquarters in Clayton, Australia, with integrated BSH Training Center, opened its doors.
Salespeople, brokers and investors experience the 230 square meter product world of Bosch Home Appliances live here. An important focus: the digitalization of products via Home Connect.
In 2016, MUTABOR was commissioned to develop and implement the new global retail design. The main challenge was to involve the different markets in the process, to allow a degree of localization, but also to ensure global brand consistency.
In addition to the development and implementation of the new retail guideline, we delivered six pilots in vastly different markets – from the Netherlands to Russia, India, Egypt, China and Australia. Around 1,700 stores worldwide use these pilots as benchmarks and as a built design guideline for the refurbishment of older stores and the construction of new ones.