MUTABOR and DFL Digital Sports can’t stop winning

The creative branding of the Supercup 2018 and the design of the »Player of the Month« award introduced last season were awarded with »Winner Excellence in Brand Strategy and Creation« in the category »Brand Design« at the »German Brand Award«. Here, the German Design Council and the German Brand Institute honor successful brands, consistent brand management and sustainable brand communication. Previously, the Bundesliga’s digital branding had been awarded the »Bronze Nail« at the national ADC Directors Club competition in Hamburg. This redesigned brand identity takes even greater consideration of digitization requirements and changes in the way media is used.