FOTOGRAF: Frank Siemers

MUTABOR hosted the first »Club der Markenfreunde« in Hamburg. Manufacturers and retailers delivered exciting talks on the dramatic changes in retail: ever-increasing digitalization, globalization, changing shopper behavior and the search for meaning.

The Club der Markenfreunde (Club of Brand Friends) connects people and organizations by creating an exclusive and regular platform for the discussion of brand-relevant topics. Since 2009, Sasserath Munzinger Plus has been inviting leading speakers to a mutual exchange on brand, innovation and significant meta topics in the industry, such as power, freedom, digitalization and transformation. The event, which we organized together with Sasserath Munzinger+, Sasserath Ley + and Shopper United, took place for the first time in Hamburg. A big thank you for the inspiring day!