Welcome to Las Vegas! Visitors to the Audi stand at this year’s Consumer Electronics Show (CES) will see and feel how a driving experience can become a personal experience. Our customer defines the digital experience of the future, and we are proud to be part of designing it.
At CES 2020 in Las Vegas, Audi presented software and interface innovations that could be experienced primarily in UX and UI. The exhibition stand concept is hence an extraordinary experience in 2020: 70,000 transparent polycarbonate threads cover the Audi exhibits. The visitor delves into the individual themes by stepping through the thread curtain. Above the exhibited vehicles and interface presentations, the threads then each form a cut-out dome for interaction between visitor and interface.
The key feature of the threads is that this form of staging has reduced the construction volume by 50% and polycarbonate is 100% recyclable.
And in this way, Audi presents innovations such as the fully autonomous AI:ME, the Audi digital Light, Functions on-demand or the brand-new Audi e-tron Coupé in an instagramable showroom that is above all sustainable.
CES is held annually in Las Vegas and is known for its pioneering developments in the world of technology.