OTTO has commissioned MUTABOR to overhaul its corporate design. The brand refresh will be a visual expression of the new OTTO brand strategy and will be rolled out in 2021. The evolution of the brand design covers all brand touchpoints from UI/UX and social assets to classic communication, and is therefore one of the key building blocks in the further development of the overall OTTO brand presence. Together, we follow an integrated Mobile First approach, where our thinking is strongly based on the user’s perspective. The goal of this brand refresh is the continual and data-driven evolution of OTTO and its sustainable establishment as a brand on all relevant channels.
Our highly digitally-oriented »Mobile First« strategy, which puts users at the center of all touchpoints and actions, has convinced OTTO.