For 57 years, D&AD has stimulated and celebrated creative excellence in commercial creativity. Our work for »The Bahlsen Family« was honoured this year with a pencil in the typography category.
The Bahlsen Grotesk is a custom typeface and is based on handwritten typography of the 1920s. Each letter, each character was individually proportioned. The result is a characteristic, unmistakable typeface that is used as an independent design element. Also, the typography was baked as a limited edition according to tradition and repackaged, sealed by the TET seal of quality, which forms the bridge to the newly designed umbrella brand.
The typography is a defining part of the new corporate design.