For 57 years, D&AD has stimulated and celebrated creative excellence in commercial creativity. Our work for »The Bahlsen Family« was honoured this year with a pencil in the typography category.
The Bahlsen Grotesk is a custom typeface and is based on handwritten typography of the 1920s. Each letter, each character was individually proportioned. The result is a characteristic, unmistakable typeface that is used as an independent design element. Also, the typography was baked as a limited edition according to tradition and repackaged, sealed by the TET seal of quality, which forms the bridge to the newly designed umbrella brand.
The typography is a defining part of the new corporate design.
Other Posts
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17. February 2020We developed the corporate design for The Bahlsen Family, including the Bahlsen Grotesque typeface - now even in production as a biscuit. Our creative director Sven Ritterhoff in an interview with Novum about his insights:
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13. September 2019In New Business magazine, Marvin Kasten, strategist at MUTABOR, explains why it can be good for society when brands do not care about the gender of their target groups.
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8. February 2018What do you think? The HORIZONT newspaper asked in their “Expert Check” designers to weigh in with their opinions on the new look of the airline.