As unique as a fingerprint
Deutsche Stimmklinik, Corporate Identity, 2014
Every person’s voice is unique. For some people, the voice is fundamental to their existence: actors, singers, dubbing artists and narrators depend professionally on a voice that works properly. If the voice changes or fails, these people need help. This is what they get from the first German Voice Clinic, the Deutsche Stimmklinik. At the Stimmklinik, every voice is analyzed auditively and recorded in a multidimensional voice profile. Together with the physicists at the Stimmklinik, MUTABOR’s Identity Design division faced the challenge of simplifying this complex situation in order to create a striking logo. The idea: All the frequency ranges of the human voice correlated with the assigned section of a defined graphic matrix, giving us a pattern that is identical for each person, like a fingerprint: the voice print. With the voice print, MUTABOR has created a brand that not only shows the uniqueness of the voice; it is itself an example of medical progress. The public logo of the Deutsche Stimmklinik is also the voice print of its founder and initiator. The voice print is now a part of every patient file, and so every patient receives his own version of the Stimmklinik logo. As individual as the voice itself.
All the frequency ranges of the human voice correlated with the assigned section of a defined graphic matrix, giving us a pattern that is identical for each person, like a fingerprint: the voice print.
Logo design, Corporate identity, Corporate design, On-Air graphics, Illustration, Motion graphics, Infographics, Communication measures, Web design, Digital branding
Strategic concept development, Brand consulting, Brand story