Taking a brand to the sky
Deutsche Telekom, Airport Light Installation, 2013
Experiencing what connects us. At Cologne/Bonn Airport, this motto was to be presented for Deutsche Telekom as a statement visible from far and wide. In this, the airport near the company headquarters was the location and the inspiration at the same time. Inspired by the take-off and landing lights on the runway, MUTABOR’s Identity Architecture developed “Take-Off” as a permanent light installation. If a car drives past the installation, it triggers a light impulse that translates the vehicle’s movement into a dynamic start-up sequence. The exciting take-off mood of the terminal thus becomes tangible on the drive to get there.
Conception, Interactive design, UX design, Programming supervision, Testing & implementation support, Motion design, Exhibit development, Experience design
Concept and design planning (HOAI LP 1-3), Submission planning (HOAI LP 4), Execution planning (HOAI LP 5), Calls to tender (HOAI LP 6/7), Supervision of production, implementation support and site supervision (HOAI LP 8), Creative lead at site supervision, Project control, Documentation