Press releases & news

Mutabor has been responsible for the image of Gabor Footwear AG’s SNIPE brand since 2009. The agency is also showcasing the brand in the field of corporate publishing from October 2011 with the first issue of the new SNIPE magazine: ‘The no lifestyle MAG!’.

The magazine explains SNIPE’s ‘No Lifestyle Style’ credo in images and words, authentically expressing its core values: sustainable, free, simple, and functional. It will be published on a seasonal basis with special issues for retailers and end customers and will contain information with changing thematic priorities about the world of SNIPE, new products, competitions and a great deal more.

The concept will also be followed up online with a web magazine.

Apart from communication development, Mutabor is also responsible for organizing the photo shoots and supplies the editorial content.