Press releases & news

‘Stuttgart Region has its say’

With ‘Stuttgart Region has its say’ as their slogan, Stuttgart Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH are presenting the new logo the City and the Region will be adopting for their joint tourism marketing programme.

An extensive brand creation process took place last year, resulting in the development of a new tourism strategy and the definition of specific marketing measures. The task that remained was to set out the entire brand launch – including a figurative mark, slogan, text style and style guide for the image material used –the complete visual display. After the invitation to tender was issued in autumn 2010, more than 200 design agencies wanted to take part in the competition. To support the process professionally, five personalities were enrolled from the world of graphics and design. These were Mrs Judith M. Grieshaber, Professor of Graphic Design at the University of Applied Sciences in Konstanz, Mr Niklaus Troxler, Professor of Communication Design at the Staatliche Akademie der Bildenden Künste Stuttgart, Mr Markus Merz, Principal of the Merz Akademie Stuttgart, Mr Thomas Rempen, Professor of Integrated Communication Design at Duisburg-Essen University and Mr Jochen Rädeker, Chairman of the Art Director Club, who provided their valuable support throughout the entire process.

As part of an extensive selection process, ten agencies were asked to present their specific draft logos. Mutabor was able to clearly distinguish themselves with their proposal.

‘It was an exciting and very demanding process that led to a clear result,’ said Armin Dellnitz, Managing Director of Stuttgart Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH.

Together the corporate design and slogan position the Stuttgart Region as a powerful, confident brand that places special emphasis on the emotional relationship and trust of the people in the region.

A visual display highlighting the dialogue between the new figurative mark, ‘Dialog S’, and the slogan ‘Stuttgart Region has its say’ is the focus of the new launch. The figurative mark consists of two speech bubbles next to each other – together producing a stylised ‘S’ – and representing a fundamental element of the dialogue. This new brand in figurative mark is applied to the entire corporate design.

In an introductory campaign, ‘Dialogue S’ will immediately become visible in posters, print and corporate publishing. It will start with the creation of a platform for dialogue, where residents and guests are asked to describe their personal connection with the region. The campaign starts on 28 June and finishes on 22 July 2011. Any text proposals can be submitted by postcard or online at www.jetzt-mitsprechen.de.