Press releases & news

The renowned Hamburg-based design agency Mutabor has been awarded a contract to develop and support Hamburger Sportverein’s brand presence.

The objective of the collaboration is to guide and support the club’s reorientation from the point of view of brand development.

Joachim Hilke, Marketing and Communications Director at HSV:
‘HSV should be an emotional home to all Hamburg people and to its fans all over the world – and at the highest possible level of quality. In Mutabor we have found the perfect partner to complete redefine the HSV brand and make it more authentic and “Hamburgian”. We are looking forward to the collaboration very much.’

As well as developing the corporate design, Mutabor will be responsible for, among other things, the club’s advertising presence, its literature and online areas, and all the communicative activities relating to HSV’s 125th anniversary celebrations in 2012.

The first results of the new HSV image will be visible when the new Bundesliga football season begins in the summer.

Mutabor had already left its ‘design mark’ in the German football world last year with the Bundesliga’s brand presence. Now the agency is also looking after one of the league’s top clubs, namely HSV.

Heinrich Paravicini, co-founder and Managing Director of Mutabor:
‘For me as a HSV fan, this project is far more than just a customer order; it is giving us the opportunity to make our contribution to a successful relaunch of HSV – and we’re going to do that with a great deal of passion.’