Press releases & news
Mutabor develops new brand image for Flyeralarm
Flyeralarm, one of Europe’s leading online printers, offers individual printing and advertising solutions for professional users and private customers from every conceivable segment and has been a byword for excellent quality and rapid growth for decades. The Würzburg-based company’s portfolio includes printed matter of all kinds, from leaflets to hardback books.
The task was to attune the Flyeralarm brand to its international expansion and free it from its caring but ‘studenty’ image.
For this brand, Mutabor developed a completely new corporate design, which visually documents the ongoing development of an extremely dynamic company into a strong brand and brings the company’s distinguishing features to the fore: speed, absolute professionalism and teamwork in the interests of its customers.
The company’s entire image was revamped with motor sports as the defining symbol. Heinrich Paravicini on the new brand image: ‘Flyeralarm is the proverbial Ferrari of the printing industry. The brand wants to be fast, high-quality and accessible – and international, too. This is expressed not only in the new look, which is inspired by motor racing, but also in the new brand claim: powered by print.’
