THE IDENTITY POWERHOUSE
We are an owner-managed design agency based in Hamburg. We help our clients to develop the power of their brand. We’d like to give you an idea of where our power comes from.
At the end of January, a 63-member international team of experts announced this year’s iF Design Award winners from over 6,400 entries and 54 nations. MUTABOR was honored to receive 4 of them. In the context of the Award Show the GOLD winners have also been presented. MUTABOR won one of the coveted awards for the project Audi Digitization (Client: Audi AG). In total only 75 of the 6,402 entries won GOLD. For more information on the winning project check out our case presentation.
Is the trade fair as a communication platform still up-to-date? Johannes Plass, General Manager at MUTABOR, discussed this with BRAND NEW. What Plass and other experts think about the future of automobile trade fairs, in particular, you can find both in the current print edition of BRAND NEW and online.
At the beginning of February Lufthansa presented their new image to the world. The HORIZONT newspaper asked in their “Expert Check” designers to weigh in with their opinions on the new look. Among them was MUTABOR managing director Heinrich Paravicini. Discover what he and other design experts think about the new Kranich Airline at HORIZONT Online zu lesen.
The results of the iF DESIGN AWARD winners are out. At the end of January a 63-member international expert team released this year’s winners from over 6,400 entries. MUTABOR was honored to receive 4 awards: The project “Fashion Fusion” (customer: Deutsche Telekom) secured three wins in three categories. For the project “Branding of Co-Evolution” (customer: Health AG) MUTABOR took home one. The actual awards ceremony and disclosure of the coveted gold prizes take place at the beginning of March. For more information about the awards click here: ifworlddesignguide.com
At the Tokyo Motor Show 2017 Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – a Daimler Trucks company – was the debut of their new product brand for electric-powered trucks and busses: E-FUSO. MUTABOR developed the brand’s concept and visual appearance.
Along with the strategic brand positioning and core message, MUTABOR worked out the entire visual code of the product brand: logo, typography, graphic style, etc. A holistic image was defined bringing forth a strategic brand positioning and a comprehensive brand guideline with precise design parameters. This was partially displayed at the MFTBC booth during the Tokyo Motor Sow 2017.
Additionally, MUTABOR created a microsite and brand video for the world premiere.
At the Marketing Intelligence and Innovation Awards (MIIA), HEALTH AG battled it out with some well-known nominees and came out on top in the category “Event”. The MIIA, who honors exceptional work in digital marketing, handed them the award for the idea and implementation of the Co-Evolution Summit at the solutions.hamburg – the largest digitization conference in Germany. There HEALTH AG set the stage for their world premiere of a successful digital product for dentists: Hēa Ratio – the ultimate accounting intelligence.
Along with the spatial display on over 800 m2, Mutabor handled all of the communicative design from key visual, large-scale graphics, motion design of all media surfaces, product packaging, all the way to article merchandising at the merch shop.
107 strong identities work at MUTABOR. We believe that you can always achieve more in a team than you can alone. Here, anyone can be the catalyst that moves us and our clients further. In our agency, good ideas are not bound by hierarchies.
Over 60% of the staff here are women.
We have 4 to 5 dogs a day in the agency.
Every month, over 1000 liters of coffee are drunk.
We work with 100 Macs and 20 PCs
If you ride a folding bike, you can join the gang here.
We have 1600 darts for 23 Nerf Guns.
We’ve walked away with almost 500 awards since we started.
71 meat eaters meet 12 vegetarians.
320 terabytes of good ideas are stored on our servers.
Our longest serving #MUTABORIAN has been here for 18 years.
22 architects work here.
A single falls in love at MUTABOR every 408 days.
MUTABOR is owner-managed, independent and proud of it. The origins of the agency lie in the years of study shared by founders Johannes Plass and Heinrich Paravicini. In 1993, they developed the graphics magazine of the same name at the Muthesius University of Fine Arts and Design in Kiel. Today, around 20 years later, MUTABOR is one of Germany’s most successful design agencies.
“HEINRICH IS MUTABOR’S CREATIVE HEART, HE DRIVES ME FORWARD.”
Johannes Plass on Heinrich Paravicini
“JOHANNES IS NOT ONLY A LIKE-MINDED PARTNER AND MOTIVATOR, HE’S SIMPLY MY BEST FRIEND.”
Heinrich Paravicini on Johannes Plass
We work for our clients, not to achieve rankings. If we also win awards with our work, we’re delighted, of course.
Number 1 of the most creative owner-run design agencies. In this context, we’re the only design agency (and the only non-advertising agency) to be in the top 15 long-term creative rankings over the last 5 years.
Number 2 in the rankings of owner-run German agencies with the highest sales revenues.
Number 3 of the most creative design agencies based on points for creativity.