THE IDENTITY POWERHOUSE

We are an owner-managed design agency based in Hamburg. We help our clients to develop the power of their brand. We’d like to give you an idea of where our power comes from.

IDENTITY NEWS

Mutabor expands Leadership Team

Experienced designer Nina Wiemer has been the creative mind of MUTABOR’s Identity Experience business unit since December. As Executive Creative Director she leads an interdisciplinary team of motion-, digital- and communication-designers, as well as scenographers, to name just a few. Along with her multi-faceted knowhow in “Communication in Space”, Wiemer has loads of expertise in automobiles and in advising industrial clients.

Bogislav von Unruh started as Head of Finance at the beginning of this year. He leads MUTABOR’s Finance and Accounting business unit and is responsible for Business Development. The business degree graduate reports directly to MUTABOR CEO Johannes Plass. Von Unruh has 25 years of experience behind him, in which he worked in leading positions for various media companies and agencies as an interim manager and consultant for well-known agencies.

MUTABOR wins GOLD at the 2018 iF Design Award

At the end of January, a 63-member international team of experts announced this year’s iF Design Award winners from over 6,400 entries and 54 nations. MUTABOR was honored to receive 4 of them. In the context of the Award Show the GOLD winners have also been presented. MUTABOR won one of the coveted awards for the project Audi Digitization (Client: Audi AG). In total only 75 of the 6,402 entries won GOLD. For more information on the winning project check out our case presentation.

Johannes Plass talked to BRAND NEW about the future of trade fairs

Is the trade fair as a communication platform still up-to-date? Johannes Plass, General Manager at MUTABOR, discussed this with BRAND NEW. What Plass and other experts think about the future of automobile trade fairs, in particular, you can find both in the current print edition of BRAND NEW and online.

HORIZONT Expert Check: Heinrich Paravicini on the new Lufthansa‑design

At the beginning of February Lufthansa presented their new image to the world. The HORIZONT newspaper asked in their “Expert Check” designers to weigh in with their opinions on the new look. Among them was MUTABOR managing director Heinrich Paravicini. Discover what he and other design experts think about the new Kranich Airline at HORIZONT Online zu lesen.

MUTABOR overjoyed by winning at the iF Awards

The results of the iF DESIGN AWARD winners are out. At the end of January a 63-member international expert team released this year’s winners from over 6,400 entries. MUTABOR was honored to receive 4 awards: The project “Fashion Fusion” (customer: Deutsche Telekom) secured three wins in three categories. For the project “Branding of Co-Evolution” (customer: Health AG) MUTABOR took home one. The actual awards ceremony and disclosure of the coveted gold prizes take place at the beginning of March. For more information about the awards click here: ifworlddesignguide.com

MUTABOR DEVELOPS STRATEGY AND DESIGN FOR E-FUSO

At the Tokyo Motor Show 2017 Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – a Daimler Trucks company – was the debut of their new product brand for electric-powered trucks and busses: E-FUSO. MUTABOR developed the brand’s concept and visual appearance.

Along with the strategic brand positioning and core message, MUTABOR worked out the entire visual code of the product brand: logo, typography, graphic style, etc. A holistic image was defined bringing forth a strategic brand positioning and a comprehensive brand guideline with precise design parameters. This was partially displayed at the MFTBC booth during the Tokyo Motor Sow 2017.

Additionally, MUTABOR created a microsite and brand video for the world premiere.

120 Mutaborians

120 strong identities work at MUTABOR. We believe that you can always achieve more in a team than you can alone. Here, anyone can be the catalyst that moves us and our clients further. In our agency, good ideas are not bound by hierarchies.

MEN'S QUOTA

Over 60% of the staff here are women.

DOG SPA

We have 4 to 5 dogs a day in the agency.

WIDE AWAKE

Every month, over 1000 liters of coffee are drunk.

Big Mac

We work with 100 Macs and 20 PCs

#Klappi­schlangen

If you ride a folding bike, you can join the gang here.

FIRE AWAY!

We have 1600 darts for 23 Nerf Guns.

TOP-CLASS

We’ve walked away with almost 500 awards since we started.

MEAT SALAD

71 meat eaters meet 12 vegetarians.

MEMORIES

320 terabytes of good ideas are stored on our servers.

MUTHUSELAH

Our longest serving #MUTABORIAN has been here for 19 years.

TECTIS

22 architects work here.

(RE)PAIRING

A single falls in love at MUTABOR every 408 days.

2 founders

MUTABOR is owner-managed, independent and proud of it. The origins of the agency lie in the years of study shared by founders Johannes Plass and Heinrich Paravicini. In 1993, they developed the graphics magazine of the same name at the Muthesius University of Fine Arts and Design in Kiel. Today, around 20 years later, MUTABOR is one of Germany’s most successful design agencies.

“HEINRICH IS MUTABOR’S CREATIVE HEART, HE DRIVES ME FORWARD.”
Johannes Plass on Heinrich Paravicini



“JOHANNES IS NOT ONLY A LIKE-MINDED PARTNER AND MOTIVATOR, HE’S SIMPLY MY BEST FRIEND.”
Heinrich Paravicini on Johannes Plass

We work for our clients, not to achieve rankings. If we also win awards with our work, we’re delighted, of course.


W&V CREATIVE RANKING
Number 1 of the most creative owner-run design agencies. In this context, we’re the only design agency (and the only non-advertising agency) to be in the top 15 long-term creative rankings over the last 5 years.
HORIZONT CD/CI SALES RANKING
Number 2 in the rankings of owner-run German agencies with the highest sales revenues.
HORIZONT CREATIVE RANKING
Number 3 of the most creative design agencies based on points for creativity.

Clients

We believe that identity is the driving force behind the success of companies and brands. Here is a selection of clients whom we have helped to focus and liberate the force of their identity over the last 20 years.

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