Mutabor has been commissioned to reposition the rotring brand. As the first step in its strategic refocus of the brand for the internationally-positioned stationery manufacturer, the agency developed a social media campaign under the slogan ‘Create Reality’. Individual cinematic episodes portray international artists as they create their own worlds on paper in quite individual drawing styles using a variety of rotring products. The details of these drawings tell little stories of their own, while simultaneously demonstrating the diverse attributes of the different rotring products: from fine hatchings to pencil drawings. Mutabor is responsible not only for the conceptual work, but also for realizing and producing the trailers.
The details of these drawings tell little stories of their own, while simultaneously demonstrating the diverse attributes of the different rotring products: from fine hatchings to pencil drawings.
Mutabor is responsible not only for the conceptual work, but also for realizing and producing the trailers.
