multichannel brand design – Creative brand management in all dimensions
A brand is like a story that develops in people’s minds as a result of its dissemination in all channels of communication. These channels are constantly changing and interlinking anew with one another, thereby also bringing about a change in the way stories are told. The challenge for brands is to tell their story in such a way that it can be understood and, especially, be interesting in every communication channel. Multidimensionality is the basis for successful branding, and creativity the prerequisite for being and remaining fascinating. For brand identity and brand communication, this means choosing a new, holistic and interdisciplinary approach: multichannel brand design – Mutabor’s philosophy. We develop and design holistic brand presences. We consider brands in the multimedia context of their customers and markets and the societal and stylistic trends in which they operate: substantial, excellent and integrated
