An energy brand was to be created for Nordland Energie GmbH in Schleswig-Holstein and Hamburg. The company provides 100% CO2-free, ecologically-generated electricity from hydro-power.
With the newly developed ‘Drift’ brand name and the ‘Drift – North German for Energy’ slogan, this young energy brand has been positioned as a supplier boasting a high affinity with the North – ‘Drift’ is in fact the low-German expression for energy. Energetic wave formations constitute the basis of the corporate design, which has been recorded in a brand manual encompassing everything from the logo to the campaign look.
