Mutabor was commissioned to overhaul the German football Bundesliga’s brand presence entirely, starting with the modernization of the logo and culminating in the creation of a new cross-media look for print, on-air and film. The redesign’s central focus was on the further development, both domestically and internationally, of the Bundesliga brand as a premium sport brand which radiates the classiness of an innovative lifestyle brand while simultaneously communicating the authenticity and emotional power of football’s Bundesliga in Germany: the most state-of-the-art stadiums, the best atmosphere and the most loyal fans.
Bundesliga multichannel brand design
DFL Deutsche Fußball Liga GmbH – multichannel brand design – 08/2010
