The on-air design is a systematic extension of the Bundesliga’s new brand image. In this way, the league gets a uniform visual presence on all transmission channels. The diverse applications such as tables, blurb, team line-ups or latest scores are presented in a graphically functional, elegant and pure way.
DFL is advancing the international marketing of football’s Bundesliga with the programme GOAL. Week after week, it will create a global stage for the league in up to 180 countries. Mutabor was commissioned to develop and produce the programme packaging for GOAL. The concept presents the Bundesliga’s key visual – the chrome ball – as a three-dimensional, living object that is constantly used in new and different ways. The overall graphical packaging contains, separators, bumpers, blurb and animations for thematic sections within the programme such as ‘Goal of the Week’.
