BMW Product and Brand Experience

Two whole months before the fair began, more than 6,000 international BMW dealers were allowed to take an exclusive look at BMW’s IAA stand. Over a period of two days, the dealers got to know BMW’s innovative products – particularly the new BMW 1 series model – in workshops, driving experiences and shows. Mutabor designed the event’s appearance and image and transferred its eye-catching look to all other communicative areas as well, from the workshop documents to the event flags and welcome walls.