In its capacity as the company’s communication agency, Mutabor is responsible for BMW‘s brand presence at the IAA 2011. At the hub of the communication concept: the world premiere of the BMW i sub-brand with the two concept cars BMW i3 and BMW i8.
Mutabor translates the BMW i Carbon lightweight model into the skeletal honeycomb structure that serves as the background setting for the two concept cars. Another highlight is the presentation of the new BMW 1 Series models, with attention drawn to the newly introduced Urban and Sport Line packages by eye-catching, no-nonsense graphical language in the superspace.
(Architecture: Blue Scope GmbH, Berlin)
