BMW Geneva Motorshow Stand 2011

The BMW ConnectedDrive innovations are the central focus of the entire BMW trade fair stand communications. With the aid of a truly sensational Concept Car, BMW is presenting the future of intelligent interconnection between the vehicle, its passengers and the vehicle environment. Mutabor is using these ideas about interconnection as the central metaphor for their entire communication and architectural strategy. To achieve this, the Concept Car becomes the three-dimensional principal actor in a film installation where the vehicle, moving images and the trade fair stand interact and fade into each other in an innovative manner. In this way, Mutabor has found a new narrative form for making complex contents something that the public can experience and appreciate effectively. At the same time, the greatest possible public impact has been ensured at both the trade fair itself and in media reports.