For the BMW AG trade fair appearance in Geneva, Mutabor created a spectacular, kinetic production featuring the BMW ConnectedDrive. These BMW ConnectedDrive innovations are the central focus of the production, where the vehicle, moving images and trade fair stand interact with each other and innovatively blend into each other. The main element of this production is a film generated entirely in 3D, in high-definition wide-screen format, that follows the principal performer of the film – the spectacular BMW Vision ConnectedDrive Concept Car – in its journey through a megacity at night. During the presentation, the movable screen opens – and the animated vehicle from the film merges seamlessly into a real vehicle that is hidden behind the screen.
In the BMW ConnectedDrive age, the sheer, impenetrable flow of data from our information society is filtered, personalized and made accessible in mobile form. Depending on your needs, services such as BMW Assist, the BMW Apps or BMW Night Vision turn your vehicle into a personal tour guide, an entertainer or a guardian angel. It combines innovative functions that allow you to travel even more comfortably, it makes infotainment something that can be experienced in a new dimension and it provides you with additional safety in your BMW.
During the film the city transforms itself creatively and spectacularly in response to the driver’s wishes, adjusting also to the driver’s needs. The stylized, yet realistic look of the film shows many features of a high-tech vehicle and highlights the status of BMW as a leader in technology.
The film was developed and produced in the space of two months by a ten-member animation team, and adapted as a special Web feature after the trade fair.
