Audi Paris Motorshow Stand 2010

At the Paris Motor Show, Audi is showcasing itself within the framework of a new architectural and communication concept. Its communication and architecture are harmonized perfectly with one another with the aid of stylistic elements and media integration. Sculptural forms make the dynamism and lightweight construction of the brand perceptible and bring the Audi theme into the room. Dynamic free-flowing shapes devoid of right angles discard familiar visual perspectives and represent the systematic enhancement of the Audi Terminal architecture. This is made possible by the innovative deployment of state-of-the-art production technologies and the use of spherically-shaped aluminium. The usual floor-wall-ceiling categories are suspended. The dramatic play on perspectives, narrowness and breadth is surprising. The elegance and line design of the vehicles and architecture speak a common language. The brand’s dynamism becomes perceptible.