Audi IAA Stand 2009

The 63rd IAA in Frankfurt asks what the auto manufacturers’ concepts for the future are. Audi answers with its ‘Touch Tomorrow: be touched by the Audi brand’ vision. Under the headline “see further, think further, develop further”, visitors can cast a glance into Audi’s development department. Audi LED technology, Audi Car-2-X communication and the holistic technological concept Audi e-tron are realised interactively. These futuristic technologies are presented in innovatively-formed bionic exhibits which offer a journey into the future using the latest media technology. 3-D projection, the ultrasound identification of interactive interfaces, and LED light technology that is fun to operate enable visitors to experience the Audi brand essence “Vorsprung durch Technik” in an emotional way.