Audi Design Miami 2009 – The art of progress

The new Audi A8 brings together amazing design, ‘Vorsprung durch Technik’ and a long tradition of producing top-of-the-range vehicles. Barcelona is therefore the perfect setting for presenting the Audi A8. It unites the historical ‘grandezza’ of a European metropolis and the pulsating vibrancy of a young and progressive city. The product show is the climax of the two-day event – a holistic orchestration of the Audi brand: ‘the car is the star’. A spectacular room-in-room concept will completely transform the world-renowned Forum (Herzog & de Meuron). Guests will enter the centre of the Audi universe through a light tunnel. On a carwalk surrounded by a seventy-metre-wide 270-degree projection, each new Audi product is part of the experience of this media show. The entire spectrum of Audi vehicles will be choreographed in 11 movements against a backdrop of film sequences, music and light shows.