Experiencing brands
As communication becomes ever more virtual, the relevance of real experiences for people is increasing. This means that the encounters between brand and customer are becoming the focus of brand communication, with the scene of the encounter becoming a means of communication just like the experiences themselves.
But before a black space can become a brand space, someone has to give the room a face using architecture, media, light and sound. Our ‘Unit black’ develops brand presences that people can experience with all their senses.
We call it MUTABOR brand experience design™.
The creative connection of the room’s reality with interaction and media creates a new quality in brand communication. The brand story evolves from a mere tale into an adventure that can be experienced directly. This brings about a lasting increase in brands’ significance for their customers.
The Mutabor brand interaction model: The more interactively a brand communicates with its customers, the more successful it will be.
