Germany will be hosting the 2019 Handball World Championship and the 2024 European Handball Championship, two major events within a relatively brief time. So, the German Handball Federation (DHB) is taking the opportunity to do a brand refresh. The one taking charge of the strategic realignment and the new corporate design is MUTABOR, the leading house for design and transformation.
Building on the DHB’s strategic objectives and realizations, MUTABOR has sharpened the federation’s identity and developed a holistic brand model and mission statement. The new brand core: “We make you strong,” unites the common values of all associated members, players and honorary officials and emphasizes the integrative power that handball offers. The brand core finds its visual translation in a circle: a sports symbol of strength, community and dynamism. It is not completely filled in, but rather, as a symbol of the federation’s code of values, it is always open and transparent in its communication. This circle, as a core element, can now be found on all their means of communication. Clear messages, a new colors and a fresh visual language round off the design. The updated website is now live.