Brand Strategy
A custom strategy is the common thread for a successful brand. Learn more about Brand Strategy
![Header_Home]({"src":"public:\/\/images\/title\/header_home.jpg","style":"fullscreen","type":"min_scale","steps":128,"ratios":{"ls":{"minWidth":316,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":218,"y":55},"resize":{"width":2185,"height":1024}},"po":{"minHeight":480,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":532,"y":55},"resize":{"width":2184,"height":1024}}},"focalPoint":{"x":"33","y":"36"}} "Header_Home")
MUTABOR – The agency for holistic brand design.
Change is our business. We provide our clients with holistic, substantial, high-quality and forward-thinking solutions in the areas of strategy, identity, identity content, spaces and prototyping – true to our motto “I’m going to change.”
![Corporate Design für die BayWa AG]({"src":"public:\/\/modules\/title\/baywa.png","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":1728,"y":0},"resize":{"width":1780,"height":1258}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":2484,"y":0},"resize":{"width":1447,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":2356,"y":0},"resize":{"width":1449,"height":1024}}},"focalPoint":{"x":"87","y":"12"}} "Corporate Design für die BayWa AG")
![Mutabor modernisiert Corporate Design der Commerzbank]({"src":"public:\/\/modules\/title\/cb_1.png","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":0,"y":0},"resize":{"width":1794,"height":1024}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":248,"y":0},"resize":{"width":1793,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":184,"y":0},"resize":{"width":1795,"height":1024}}},"focalPoint":{"x":"38","y":"36"}} "Mutabor modernisiert Corporate Design der Commerzbank")
![MUTABOR Brand Report 2014]({"src":"public:\/\/modules\/title\/brandreport_teaser_0.png","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":0,"y":0},"resize":{"width":1826,"height":1024}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":29,"y":0},"resize":{"width":1825,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":0,"y":0},"resize":{"width":1826,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "MUTABOR Brand Report 2014")
Brand Identity
A brand is more than a logo, it’s a story. Learn more about Brand Identity
![TUI BLUE]({"src":"public:\/\/modules\/title\/tui_blue_newsletter_16_9_grosses_logo.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":0,"y":0},"resize":{"width":1820,"height":1024}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":93,"y":0},"resize":{"width":1819,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":29,"y":0},"resize":{"width":1820,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "TUI BLUE"){kind=logo}
![Bewegung für Bewegung]({"src":"public:\/\/modules\/title\/140819_bf_anzeige_neue_schriftgroessen_seite_1.png","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":0,"y":49},"resize":{"width":1780,"height":1258}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":282,"y":49},"resize":{"width":1448,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":218,"y":49},"resize":{"width":1449,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "Bewegung für Bewegung")
![Stimme sichtbar machen]({"src":"public:\/\/modules\/title\/headerbild_0.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":790,"y":551},"resize":{"width":2185,"height":1024}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":1168,"y":551},"resize":{"width":2184,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":1104,"y":551},"resize":{"width":2184,"height":1024}}},"focalPoint":{"x":"50","y":"80"}} "Stimme sichtbar machen")
Brand Identity Content
Relevant content is significant for the brand-identification. Learn more about Brand Identity Content
![Gold für Discover Value]({"src":"public:\/\/modules\/title\/clariant_win.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":742,"y":712},"resize":{"width":1780,"height":1335}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":1120,"y":712},"resize":{"width":1365,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":1056,"y":712},"resize":{"width":1365,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "Gold für Discover Value")
![]({"src":"public:\/\/modules\/title\/150429_dv_00_und_weltkugel.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":310,"y":188},"resize":{"width":1780,"height":1038}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":688,"y":188},"resize":{"width":1755,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":624,"y":188},"resize":{"width":1755,"height":1024}}},"focalPoint":{"x":"50","y":"50"}})
![Lingua365.de]({"src":"public:\/\/modules\/title\/lingua365_kalenderblog_keyvisual.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":134,"y":279},"resize":{"width":1780,"height":1375}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":512,"y":279},"resize":{"width":1324,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":448,"y":279},"resize":{"width":1325,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "Lingua365.de")
Brand Spaces
Architecture, light and sound are turning a room into a Brand Space. Learn more about Brand Spaces
![The future of trucks.]({"src":"public:\/\/modules\/title\/daimler_nfz-iaa14_1.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":0,"y":2},"resize":{"width":1780,"height":1225}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":235,"y":2},"resize":{"width":1486,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":171,"y":2},"resize":{"width":1487,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "The future of trucks.")
![adidas terrex™ Showcase]({"src":"public:\/\/modules\/title\/keyvisual.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":110,"y":155},"resize":{"width":1780,"height":1188}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":488,"y":155},"resize":{"width":1534,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":424,"y":155},"resize":{"width":1536,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "adidas terrex™ Showcase")
![BMW auf der IAA 2013]({"src":"public:\/\/modules\/title\/bmw_09_bmw-iaa-2013_01.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":1126,"y":532},"resize":{"width":1780,"height":1084}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":1504,"y":532},"resize":{"width":1680,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":1440,"y":532},"resize":{"width":1680,"height":1024}}},"focalPoint":{"x":"60","y":"51"}} "BMW auf der IAA 2013")
Brand Prototyping
Prototypes turn visions into concepts that can be touched and tested. Learn more about Brand Prototyping
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![airbus_teaser]({"src":"public:\/\/modules\/title\/teaser_airbus_quer_0.jpg","style":"teaser","type":"min_scale","steps":32,"ratios":{"ls":{"minWidth":320,"maxWidth":1780,"crop":{"width":1780,"height":1024,"x":790,"y":512},"resize":{"width":1780,"height":1084}},"sq":{"minHeight":192,"maxHeight":1024,"crop":{"width":1024,"height":1024,"x":1168,"y":512},"resize":{"width":1680,"height":1024}},"po":{"minHeight":192,"maxHeight":1024,"crop":{"width":1152,"height":1024,"x":1104,"y":512},"resize":{"width":1680,"height":1024}}},"focalPoint":{"x":"50","y":"50"}} "airbus_teaser")